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出版者:Routledge

作者:Franklin, Bob 编

出品人:

页数:256

译者:

出版时间:2001-08-24

价格:USD 41.95

装帧:Paperback

isbn号码:9780415198721

丛书系列:

图书标签:

British television
Television policy
Media regulation
Broadcasting
Communications policy
Cultural policy
United Kingdom
Media history
Political science
Public policy

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具体描述

British Television Policy: A Reader provides a forum for the significant policy debates which have informed and shaped television broadcasting since the publication in 1986 of the Peacock Committee Report on the financing of the BBC. The Reader presents key documents and critically analyses their impact on the organisation, financial resources, programme content, editorial philosophy and the regulatory environment of television broadcasting. Recognising that policy making is not wholly a prerogative of government, British Television Policy provides readers with access to a wide range of statutory and non-governmental documents which have affected British broadcasting legislation: Acts of Parliament; Private Members' Bills; Select Committee Reports; Official statements by Ministers; Parliamentary inquiries such as the Davies Report; Policy documents prepared by interest groups such as the Campaign for Quality Television and the Voice of the Listener and Viewer; Strategic announcements from the ITC; Statements from the BBC and ITV; Public lectures by media owners and executives such as Rupert Murdoch and Richard Eyre; Commentaries from media academics and media analysts. Beginning with a comprehensive editorial introduction which details television policy since 1945, the Reader is arranged in thematic sections which explore the purpose of television broadcasting, the financing of television, broadcasting policy and quality, regulation, and the relationship of broadcasting and politics. Each section is accompanied by an editor's introduction and commentary and the Reader is supported by a glossary and a guide to further reading. Includes extracts, speeches and writing from figures such as Chris Smith, Margaret Thatche, John Birt and Greg Dyke

这本书《British Television Policy》深入探讨了英国电视行业的发展历程及其所处的政策框架。它详细分析了从20世纪初到当今的多次改革与调整，涵盖了从早期广播向现代数字媒体的演变过程。这本书通过系统化的章节介绍，呈现了政府、行业及社会对英国电视内容、传播方式和受众需求的不断响应。书中首先详细回顾了20世纪初期英国电视发展的初衷，包括国家对公共信息传播的重要性以及政策制定者在推动这一方向上的努力。这一部分还介绍了最初的技术局限与挑战，并分析了早期政策对行业标准和运营模式的影响。接下来，书籍着重描述了不同时期的重大政策变化。例如，在20世纪70年代和80年代，英国政府强调电视在教育、文化宣传和公共事务中的作用，通过一系列法规和指南规范内容与形式。同样重要的一节是对2000年后媒体环境快速变迁带来的挑战及应对策略，包括互联网兴起和数字广告带来的竞争压力。书中还特别关注政策制定过程中的多方参与与协调，探讨了政府、广播公司及公众在政策设计与调整中的角色。通过大量实例和数据分析，这本书揭示了每个政策背后的逻辑，以及这些政策如何塑造了英国电视媒体的整体格局。此外，书籍不仅总结了历史发展，还对当前全球化和技术革新背景下的未来趋势进行预测。它讨论了人工智能、大数据和流媒体服务等新兴技术对传统电视行业的深远影响，同时评估了政策是否能及时适应并引导行业走向更加健康和可持续的发展方向。在内容结构上，书籍通过清晰的章节划分与详细说明，使读者能够逐步理解政策演变的宏观背景，并深入挖掘其具体影响。每一章均配有丰富的图表、案例研究和专家评论，为综合学习提供了全面的依据。总体而言，这本书不仅是对英国电视历史的全景式回顾，更是一份分析政策与行业互动关系的深度研究，值得相关领域读者深入阅读。它通过细致入微的内容展示，为理解这一重要行业提供了有力参考。这个图书的设计注重平衡广度与深度，通过丰富的资料和详实的分析帮助读者全面掌握电视政策的发展脉络及其实际影响。无论是对历史学家、媒体研究者，还是行业从业者，都能从中获得有价值的见解。这本书以科学严谨的态度，展示了一个复杂而动态的领域，确保读者在阅读过程中不仅了解事实，还能思考未来的方向。