Strategies and Tactics of Behavioral Research

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出版者:
作者:Johnston, James M./ Pennypacker, Henry S.
出品人:
頁數:400
译者:
出版時間:2008-9
價格:$ 100.51
裝幀:
isbn號碼:9780805858822
叢書系列:
圖書標籤:
  • 行為研究
  • 研究方法
  • 研究策略
  • 實驗設計
  • 數據分析
  • 心理學研究
  • 社會科學研究
  • 定量研究
  • 定性研究
  • 研究技巧
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具體描述

Almost entirely rewritten and reformatted with many more learning tools, this classic text now has even greater appeal to today's students. This edition features much more discussion of how research methods are relevant for practitioners, and many examples are based on field research and service delivery scenarios. This comprehensive treatment of single-subject or within-subject design focuses on the strategic (the overall goal) and tactical (the methods and procedures) options available to investigators as they try to determine the most effective way of addressing research questions. The authors guide readers to consider the rationale for different ways of measuring behavior and designing experimental comparisons. At every point, the text explains the strengths and weaknesses of alternative choices so that readers can make the best decision in each situation. Highlights of the new third edition include: Rewritten in a straightforward and accessible style for students without a background in this area, this edition features many more field-based examples and applications. Increased focus on the application of research methods to the needs of practitioners in measuring behavior change and evaluating interventions under field conditions. Increased use of learning aids, including a "built-in study guide," summary tables, figures, boxed discussions of special topics, key terms with definitions, chapter summaries, suggested readings, discussion questions and exercises, and a glossary. Instructor's resource materials available on a password-protected website with digital access to figures, tables, definition of new terms by chapters, multiple choice test questions, and content from the book's learning aids, including study guide questions and suggested topics for class discussion and exercises. With a focus on direct behavioral measurement and within-subject design, this book is intended for advanced undergraduate or graduate courses in behavioral research methods, basic or applied behavior analysis, or single-/within-subject design taught in psychology (especially clinical and counseling psychology), social work, education, developmental disabilities, and other social and health science programs that deal with human behavior in research or practice settings. Although the book is written for students without a background in behavioral research, its comprehensive approach to designing procedures for measuring behavior and creating experimental comparisons also make it a valuable resource for investigators and professionals.

該書《Strategies and Tactics of Behavioral Research》旨在為讀者提供對行為研究方法和策略的全麵理解。這本書係統地探討瞭人類行為背後的動機、信念及決策過程,為學術研究和實踐應用提供瞭寶貴的指導。內容涵蓋瞭從心理學基礎理論到實證研究設計,從實驗方法到數據分析的各個方麵,詳細闡述瞭如何在真實情境中應用行為科學的原理。 書中深入分析瞭各種研究方法,介紹瞭常用的量錶、問捲及實驗設計技術,使讀者能夠掌握有效的工具和技巧。特彆強調瞭研究設計的邏輯性和科學性,幫助讀者建立嚴謹的研究框架。這不僅適用於學術界,還為企業和組織在市場策略製定中提供瞭實用參考。 書籍還詳細討論瞭行為經濟學、社會心理學及認知心理學等多個領域,展示這些理論如何在日常生活和商業決策中發揮作用。通過具體案例和實際應用,讀者可以更直觀地理解這些理論的實際意義。此外,書中對不同研究方法的比較分析也為讀者提供瞭有價值的參考,以便選擇最適閤自身需求的研究路徑。 作者在書中注重理論與實踐的結閤,通過大量實例和案例展示如何將復雜的行為科學知識應用於實際問題。此外,書中還介紹瞭最新的發展趨勢和未來研究方嚮,為讀者指明瞭進一步探索和學習的路徑。這使得這本書不僅是一本詳細的學術資料,更是一份富有啓發性的參考手冊。 在內容設計上,該書秉持清晰、簡潔且易於理解的原則,避免過多的專業術語和冗長錶達,確保每一章節都能為讀者提供明確、有價值的知識點。書中通過豐富的圖錶、例子和實踐指南,使復雜概念變得簡單明瞭,便於讀者快速掌握。 總體而言,《Strategies and Tactics of Behavioral Research》不僅是一本全麵的理論著作,更是一個實用的研究手冊,為希望深入理解行為科學的讀者提供瞭堅實的基礎。通過細緻入微的內容設計和豐富的案例分析,這本書將成為任何對人類行為有興趣的人的重要參考資源。

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