Strategies and Tactics of Behavioral Research

Strategies and Tactics of Behavioral Research pdf epub mobi txt 电子书 下载 2026

☆☆☆☆☆
出版者: 作者:Johnston, James M./ Pennypacker, Henry S. 出品人: 页数:400 译者: 出版时间:2008-9 价格:$ 100.51 装帧: isbn号码:9780805858822 丛书系列:
图书标签
  • 行为研究
  • 研究方法
  • 研究策略
  • 实验设计
  • 数据分析
  • 心理学研究
  • 社会科学研究
  • 定量研究
  • 定性研究
  • 研究技巧
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D 收藏本页
你会得到大惊喜!!

具体描述

Almost entirely rewritten and reformatted with many more learning tools, this classic text now has even greater appeal to today's students. This edition features much more discussion of how research methods are relevant for practitioners, and many examples are based on field research and service delivery scenarios. This comprehensive treatment of single-subject or within-subject design focuses on the strategic (the overall goal) and tactical (the methods and procedures) options available to investigators as they try to determine the most effective way of addressing research questions. The authors guide readers to consider the rationale for different ways of measuring behavior and designing experimental comparisons. At every point, the text explains the strengths and weaknesses of alternative choices so that readers can make the best decision in each situation. Highlights of the new third edition include: Rewritten in a straightforward and accessible style for students without a background in this area, this edition features many more field-based examples and applications. Increased focus on the application of research methods to the needs of practitioners in measuring behavior change and evaluating interventions under field conditions. Increased use of learning aids, including a "built-in study guide," summary tables, figures, boxed discussions of special topics, key terms with definitions, chapter summaries, suggested readings, discussion questions and exercises, and a glossary. Instructor's resource materials available on a password-protected website with digital access to figures, tables, definition of new terms by chapters, multiple choice test questions, and content from the book's learning aids, including study guide questions and suggested topics for class discussion and exercises. With a focus on direct behavioral measurement and within-subject design, this book is intended for advanced undergraduate or graduate courses in behavioral research methods, basic or applied behavior analysis, or single-/within-subject design taught in psychology (especially clinical and counseling psychology), social work, education, developmental disabilities, and other social and health science programs that deal with human behavior in research or practice settings. Although the book is written for students without a background in behavioral research, its comprehensive approach to designing procedures for measuring behavior and creating experimental comparisons also make it a valuable resource for investigators and professionals.

该书《Strategies and Tactics of Behavioral Research》旨在为读者提供对行为研究方法和策略的全面理解。这本书系统地探讨了人类行为背后的动机、信念及决策过程,为学术研究和实践应用提供了宝贵的指导。内容涵盖了从心理学基础理论到实证研究设计,从实验方法到数据分析的各个方面,详细阐述了如何在真实情境中应用行为科学的原理。 书中深入分析了各种研究方法,介绍了常用的量表、问卷及实验设计技术,使读者能够掌握有效的工具和技巧。特别强调了研究设计的逻辑性和科学性,帮助读者建立严谨的研究框架。这不仅适用于学术界,还为企业和组织在市场策略制定中提供了实用参考。 书籍还详细讨论了行为经济学、社会心理学及认知心理学等多个领域,展示这些理论如何在日常生活和商业决策中发挥作用。通过具体案例和实际应用,读者可以更直观地理解这些理论的实际意义。此外,书中对不同研究方法的比较分析也为读者提供了有价值的参考,以便选择最适合自身需求的研究路径。 作者在书中注重理论与实践的结合,通过大量实例和案例展示如何将复杂的行为科学知识应用于实际问题。此外,书中还介绍了最新的发展趋势和未来研究方向,为读者指明了进一步探索和学习的路径。这使得这本书不仅是一本详细的学术资料,更是一份富有启发性的参考手册。 在内容设计上,该书秉持清晰、简洁且易于理解的原则,避免过多的专业术语和冗长表达,确保每一章节都能为读者提供明确、有价值的知识点。书中通过丰富的图表、例子和实践指南,使复杂概念变得简单明了,便于读者快速掌握。 总体而言,《Strategies and Tactics of Behavioral Research》不仅是一本全面的理论著作,更是一个实用的研究手册,为希望深入理解行为科学的读者提供了坚实的基础。通过细致入微的内容设计和丰富的案例分析,这本书将成为任何对人类行为有兴趣的人的重要参考资源。

作者简介

目录信息

读后感

☆☆☆☆☆

☆☆☆☆☆

☆☆☆☆☆

☆☆☆☆☆

☆☆☆☆☆

用户评价

☆☆☆☆☆

☆☆☆☆☆

☆☆☆☆☆

☆☆☆☆☆

☆☆☆☆☆