Facets of Corporate Identity, Communication and Reputation pdf epub mobi txt 電子書下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Melewar, T.C. 編

2008-2

256

$ 197.75

9780415405270

圖書標籤:

喜歡 Facets of Corporate Identity, Communication and Reputation 的讀者還喜歡

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

发表于2024-11-30

Facets of Corporate Identity, Communication and Reputation epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Facets of Corporate Identity, Communication and Reputation pdf epub mobi txt 電子書下載 2024

圖書描述

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

Facets of Corporate Identity, Communication and Reputation 下載 mobi epub pdf txt 電子書