Coca-globalization pdf epub mobi txt 电子书下载 2024

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Foster, Robert J.

2007-12

304

$ 118.65

9780312238711

图书标签: 人类学

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发表于2024-12-29

Coca-globalization epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Coca-globalization pdf epub mobi txt 电子书下载 2024

图书描述

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Coca-globalization 下载 mobi epub pdf txt 电子书