Demystifying Business Celebrity pdf epub mobi txt 电子书 下载 2024


Demystifying Business Celebrity

简体网页||繁体网页
Guthey, Eric/ Clark, Timothy/ Jackson, Brad
2009-8
192
$ 180.80
9780415327817

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发表于2024-12-26

Demystifying Business Celebrity epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Demystifying Business Celebrity epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Demystifying Business Celebrity pdf epub mobi txt 电子书 下载 2024



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Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student's bookshelf and will be informative reading for all those with an interest in business and management.

Demystifying Business Celebrity 下载 mobi epub pdf txt 电子书

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