Primal Branding pdf epub mobi txt 电子书下载 2024

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Hanlon, Patrick

2006-2

$ 67.79

9781400132195

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发表于2024-12-26

Primal Branding epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Primal Branding pdf epub mobi txt 电子书下载 2024

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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Primal Branding 下载 mobi epub pdf txt 电子书