Brand Storming pdf epub mobi txt 電子書下載 2024

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Fioroni, Michele/ Titterton, Garry

2009-1

240

$ 63.28

9780230222434

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发表于2024-10-05

Brand Storming epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Brand Storming pdf epub mobi txt 電子書下載 2024

圖書描述

The brand has pervaded the entire field of human existence, filled every corner of the planet -- even the most remote ones -- and it has moved its front line well beyond the areas of competence it traditionally inhabited. In today's society, the brand must satisfy a multitude of expectations. We have witnessed a revolution in the way consumers relate to a product; consumers are increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer ideas, creativity, meanings and a lifestyle. A brand must provide the answers to anxieties and desires, promoting itself as a 'compass' with which to navigate today's complex society. This book proposes a refinement of the brand's role in the new millennium. Brand Storming sets out to provide a guide for business people to meet consumer expectations. The book also helps business managers and students to understand the principles of branding.

Brand Storming 下載 mobi epub pdf txt 電子書