Business War Games pdf epub mobi txt 电子书下载 2024

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Gilad, Benjamin

2008-9

224

$ 22.59

9781601630308

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发表于2024-09-19

Business War Games epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Business War Games pdf epub mobi txt 电子书下载 2024

图书描述

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: * How to decide if war gaming is right for you * Which decisions call for war gaming * How to prepare, organize, and run a realistic and inexpensive war game * How to predict competitors' moves with accuracy and little information * Why you don't need computers, consultants, software, or a PhD in math to do it well Business War Games is your bible of how to stay one step ahead of your competitors. Don't leave home without it

Business War Games 下载 mobi epub pdf txt 电子书