Fashion Entrepreneurship Second Edition pdf epub mobi txt 电子书下载 2024

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Granger, Michele

Fairchild Pubns

2011-9-11

448

USD 69.99

Paperback

9781563672330

图书标签: FashionRetail CLOTHING BUSINESS

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发表于2024-11-23

Fashion Entrepreneurship Second Edition epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Fashion Entrepreneurship Second Edition pdf epub mobi txt 电子书下载 2024

图书描述

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business plan from helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and website planning, the role of technology, and global markets.

Fashion Entrepreneurship Second Edition 下载 mobi epub pdf txt 电子书

著者简介

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.