Media Choice pdf epub mobi txt 電子書 下載 2024
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圖書標籤: communication theory society selected_exposure methodology media_effect
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发表于2024-11-07
Media Choice epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024
Media Choice epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024
Media Choice pdf epub mobi txt 電子書 下載 2024
圖書描述
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
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Media Choice pdf epub mobi txt 電子書 下載
用戶評價
Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.
評分Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.
評分Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.
評分Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.
評分Revisit THE field I am supposed to come from... This is a quite nice overview of the new developments in mainstream communication studies on media choice and media consumption.
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Media Choice pdf epub mobi txt 電子書 下載 2024
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