《特勞特營銷十要》是一個寓言故事，讀完這個故事隻需兩個小時，但其中所蘊含的十大營銷智慧心法，卻是特勞特先生集40年營銷實踐總結而成的大義微言。《特勞特營銷十要》告訴你關於定位營銷的10個關鍵：

營銷的本質是什麼？

品牌運營如何發揮作用？

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增長有限度嗎？

如何進行良好的市場調研？

怎樣評估廣告效益？

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公司標誌有多重要？

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特勞特營銷十要