Basics Marketing pdf epub mobi txt 电子书下载 2024

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Noel, Hayden

AVA Publishing

2009-8-15

176

£17.95

9782940373840

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发表于2024-11-28

Basics Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Basics Marketing pdf epub mobi txt 电子书下载 2024

图书描述

"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.

Basics Marketing 下载 mobi epub pdf txt 电子书

著者简介

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.