圖書標籤:
发表于2024-11-13
Business Stripped Bare pdf epub mobi txt 電子書 下載 2024
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare , Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world’s biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue’s success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet. Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
理查德•布蘭森爵士(Sir Richard Branson)
維珍集團董事長,一位享譽全球的成功企業傢、冒險傢和商業偶像。
他的自傳《Virgin商業帝國》(Losing My Virginity),以及商業書籍《管他的,就去做吧》(Screw It, Let's Do It)和《商界裸奔》(Business Stripped Bare)都是全球暢銷書。
这本书琐琐碎碎的回顾了维珍多项事业的故事,看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作为核心的理念,2、企业的创新,3、布兰森个人积极的投入做企业宣传。 这本书琐琐碎碎的回顾了维珍多项事业的故事,看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作...
評分共同点: 1。.帅 2。曾经是嬉皮士 3。热爱音乐 4。性格随性 5。不按常理出牌 6。喜欢把“改变世界,让人类生活更美好”作为口头禅 7。亲自为自己公司的产品做代言 8。他们都成功了 9。都有一个漂亮的好太太和可爱的孩子 不同点: 1。一个享受生活之极致,挑战任何极限。一个将...
評分此书的作者的性格,完全体现在书中的字里行间。翻译得不错 作为一名企业家,不是一般意义的老谋深算的样子,而是充满无限创劲的“创业家”,尽管其已经有了不少公司,上到宇宙,下到唱片。 个性张狂,追求创意。不断伸展领域,从经济到政治。(这最后一个,又似乎是一些企业...
評分从一个营销爱好者的角度看,我感到长期、持续地关注少数几个品牌,几个人,要比对大量案例做浅显关注的方案更优。 读人物传记最大的好处是能将品牌与人、方法论和实践合而为一,若按此标准,业界盛誉的《乔布斯传》早不必提,除此之外,你或许可以从理查德•布兰森的《商界...
評分这本书琐琐碎碎的回顾了维珍多项事业的故事,看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作为核心的理念,2、企业的创新,3、布兰森个人积极的投入做企业宣传。 这本书琐琐碎碎的回顾了维珍多项事业的故事,看着有点无聊。 给我的启发还是有的。1、布兰森对于服务作...
Business Stripped Bare pdf epub mobi txt 電子書 下載 2024