Strategic Public Relations Management pdf epub mobi txt 電子書下載 2024

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Erica Weintraub Austin

Lawrence Erlbaum Associates

2006-06-16

416

USD 110.00

Hardcover

9780805853803

圖書標籤: USC Research PR 504

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发表于2024-11-09

Strategic Public Relations Management epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Strategic Public Relations Management pdf epub mobi txt 電子書下載 2024

圖書描述

This Second Edition of Erica W. Austin and Bruce E. Pinkleton's popular text, "Strategic Public Relations Management", helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly. Chapters in the book cover such critical topics as: creating a framework for planning; identifying the elements of a campaign; determining research needs and developing the research plan; gathering useful data for strategic guidance; making research decisions; and applying theory to professional practice.

Strategic Public Relations Management 下載 mobi epub pdf txt 電子書