图书标签: 新媒体 文化研究 商业 互联网 USC communication
发表于2024-09-09
Convergence Culture pdf epub mobi txt 电子书 下载 2024
Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
不知道为啥这么红,合流论。。。
评分不知道为啥这么红,合流论。。。
评分为考试翻阅过 尽此而已
评分不知道为啥这么红,合流论。。。
评分不知道为啥这么红,合流论。。。
Convergence Culture. Henry Jenkins. New York: New York University Press, 2006. As the author Henry Jenkins pointed in the introduction, Convergence Culture is a book “about the relationship between three concepts—media convergence, particip...
评分詹金斯在《融合文化》一书中提出了二十一世纪媒介发展的一个新趋势:“新旧媒体碰撞,草根媒体和公司化大媒体交织,媒体制作人和媒体消费者权力相互作用。”,而其中最明显的特点之一是“横跨多种媒体的内容流动”。尽管在《融合文化》2006年出版时,这种媒介融合的趋势仅有如...
Convergence Culture pdf epub mobi txt 电子书 下载 2024