Media Performance pdf epub mobi txt 電子書下載 2024

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Dr. Denis McQuail

Sage Publications Ltd

1992-06-24

368

USD 52.95

Paperback

9780803982956

圖書標籤: communication McQuail 英文原版績效考核政治學大眾媒體傳播學 society

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发表于2024-07-02

Media Performance epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Media Performance pdf epub mobi txt 電子書下載 2024

圖書描述

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the 'public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

Media Performance 下載 mobi epub pdf txt 電子書