The Cultural Dimension of Global Business pdf epub mobi txt 電子書下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Gary Ferraro Professor Emeritus

Pearson

2009-10-9

240

USD 68.80

Paperback

9780205645282

圖書標籤:

喜歡 The Cultural Dimension of Global Business 的讀者還喜歡

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

发表于2024-11-08

The Cultural Dimension of Global Business epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Cultural Dimension of Global Business pdf epub mobi txt 電子書下載 2024

圖書描述

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

The Cultural Dimension of Global Business 下載 mobi epub pdf txt 電子書