Social Marketing pdf epub mobi txt 电子书下载 2024

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Philip Kotler

Sage Publications, Inc

2007-12-17

456

USD 70.95

Paperback

9781412956475

图书标签: Marketing 經濟學美國 Kotler

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发表于2024-12-23

Social Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Social Marketing pdf epub mobi txt 电子书下载 2024

图书描述

WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.

Social Marketing 下载 mobi epub pdf txt 电子书