Mass Media Research pdf epub mobi txt 電子書下載 2024

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Roger D. Wimmer

Wadsworth Pub Co

1999-07-12

448

USD 96.95

Hardcover

9780534560072

圖書標籤: 傳播學理論新聞傳播傳播理論書單

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发表于2024-12-26

Mass Media Research epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Mass Media Research pdf epub mobi txt 電子書下載 2024

圖書描述

Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

Mass Media Research 下載 mobi epub pdf txt 電子書