On Message pdf epub mobi txt 电子书下载 2024

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Dr Pippa Norris

Sage Publications Ltd

1999-05-28

224

USD 125.00

Hardcover

9780761960737

图书标签: 传播理论

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发表于2024-05-15

On Message epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

On Message pdf epub mobi txt 电子书下载 2024

图书描述

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

On Message 下载 mobi epub pdf txt 电子书