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发表于2024-12-26
Don't Be Such a Scientist pdf epub mobi txt 電子書 下載 2024
How to relate scientific information in a way that entertains and enlightens? After twenty years as a marine biologist, a Ph.D. from Harvard, a tenured professorship at the University of New Hampshire, and more than twenty published research papers, why is Dr. Randy Olson telling readers, 'Don't Be Such a Scientist'? The hard-earned advice comes from a fifteen-year career transition to filmmaking, culminating in the acclaimed documentaries "Flock of Dodos: The Evolution-Intelligent Design Circus" and "Sizzle: A Global Warming Comedy". In his first book, Olson makes clear what those glued to their microscopes and climate models may not recognize: the general public doesn't speak science. For better or worse, most of us rely not on intellect, but on what Olson terms the organs of mass communication: the heart, the gut, and even 'the lower organs'. Why else do some still question the existence of global warming or evolution when the evidence is irrefutable? Drawing on his own hilarious - and at times humiliating - evolution from science professor to Hollywood filmmaker, Olson shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by profane acting teachers and earnest scientists, serious insights and poignant stories, Olson walks the walk. You'll laugh, you may cry, and you'll certainly learn how to communicate critical scientific and environmental issues using your heart as well as your head.
日課026 | 信息傳播之難
評分很好的觀點,講述瞭這個風格時代光講內容是不夠的,順便講瞭一個科學傢變成一個好萊塢導演的故事。書中舉瞭很多例子來說明科學傢政府以及各行各業都需要STYLE,引人深思。有時候你懂不懂也許並不重要,因為那些不懂卻會講的人會更加被人認可。全書工具性較強,我看瞭英文版,感覺得到作者語句不嚴謹,行文過於口語化,娛樂性很強,如同雜誌閱讀,甚至有語法錯誤,這錯誤隻要是高中水平英語就能認齣來,這究竟是怎麼迴事咧?編輯不行嘛?還是好萊塢就是這麼搞的。
評分網上找瞭電子版,結果隻是第三章的內容,比較學術論文和劇本在講故事方麵的差彆,總結瞭一個好故事需要特性:有趣、不用很精確、簡潔、有內在衝突等。讀完也沒興趣看完整版瞭,隻能說是我選瞭一本挺無聊的書。
評分日課026 | 信息傳播之難
評分網上找瞭電子版,結果隻是第三章的內容,比較學術論文和劇本在講故事方麵的差彆,總結瞭一個好故事需要特性:有趣、不用很精確、簡潔、有內在衝突等。讀完也沒興趣看完整版瞭,隻能說是我選瞭一本挺無聊的書。
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Don't Be Such a Scientist pdf epub mobi txt 電子書 下載 2024