Ingredient Branding pdf epub mobi txt 电子书下载 2024

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Philip Kotler

Springer

2010-7-21

416

USD 49.95

Hardcover

9783642042133

图书标签: 市场营销

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发表于2024-11-23

Ingredient Branding epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Ingredient Branding pdf epub mobi txt 电子书下载 2024

图书描述

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Ingredient Branding 下载 mobi epub pdf txt 电子书