A "master", in the context of design, is a person whose work serves as a model or idea to the profession. If we refine this idea in the making of logos, we look at individuals who have contributed to the form, concept, and standards of excellence in identity design. Many masters have enhanced the practice of logo design or identity systems. Among this varied group of designers and design firms, Paul Rand, Saul Bass, Cherayeff and Geismar, William Golden, Massimo Vignelli, and Pentagram have contributed to design and society with the creation of some of the world's most recognizable logos. Over the past two decades, a new group of designers have influenced the profession with a broad focus across many media.

Sean Adams is a partner at AdamsMorioka in Beverly Hills, California. He has been recognized by every major competition and publication including Step, Communication Arts, Graphis, AIGA, the Type Directors Club, and many more. Adams is currently the AIGA national president, and is a former AIGA national board member and resident of AIGA Los Angeles.

He is coauthor of Logo Design Workbook (Rockport, 2004) and Color Design Workbook (Rockport, 2006).