圖書標籤: 營銷 廣告
发表于2024-11-14
Consumers pdf epub mobi txt 電子書 下載 2024
"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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Consumers pdf epub mobi txt 電子書 下載 2024