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Consumer Psychology for Marketing pdf epub mobi txt 电子书下载 2024

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Gordon Foxall

Cengage Learning Business Press

1998-06-25

304

USD 56.99

Paperback

9781861523716

图书标签: Academic

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发表于2024-11-08

Consumer Psychology for Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Consumer Psychology for Marketing pdf epub mobi txt 电子书下载 2024

图书描述

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewersa and usersa comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Consumer Psychology for Marketing 下载 mobi epub pdf txt 电子书