Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) pdf epub mobi txt 电子书下载 2024

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Heath, Robert L.

Routledge

2009-02-19

392

USD 55.00

Paperback

9780805864243

图书标签: communication PR

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发表于2024-12-26

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) pdf epub mobi txt 电子书下载 2024

图书描述

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) 下载 mobi epub pdf txt 电子书