At the heart of this book is a series of in-depth interviews with famous designers—the Fashion Makers—unveiling the process that creates an appealing design, collection, and brand. With illustrations that offer a fashion feast, we discover why handcraft is so important to Dries Van Noten, what Paul Smith learned from his early entrepreneurial experiences, and why the founder of A.P.C., Jean Touitou, “doesn’t make bags for bitches.”

But it’s not just the designers who make or break a brand. The Fashion Shapers—editors, stylists, buyers, PR specialists, and educators—reveal their own distinctive roles. How does Alexandre de Betak create fashion shows for John Galliano, Hussein Chalayan, or Victoria’s Secret? How did Armand Hadida, founder of L’Eclaireur shops in Paris and Tokyo, redefine the relationship between salesperson and consumer?

This book will be a coveted and covetable purchase for every fashion student, every fashion professional, and everyone who wants to know what makes fashion function.

Anne-Celine Jaeger has written for many publications, including The (London) Sunday Times and Wallpaper*, and is author of Image Makers, Image Takers.