"This is the most systematic discussion of semiotics yet published." -- Choice

"A bravura performance." -- Thomas Sebeok

"NAth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." -- Social Sciences in General.

Winfried Nöth is Professor of Linguistics and Semiotics at the University of Kassel, Visiting Professor at the Catholic University of São Paulo, Honorary Member of the International Association for Visual Semiotics, former President of the German Association for Semiotic Studies and Director of the Interdisciplinary Center for Cultural Studies at the University of Kassel. Nöth has done word and image research in the context of his "Handbook of Semiotics" and books and papers on the semiotics of the media (esp. paintings, press photos, photography in general, maps, the comics, advertising). Together with Lucia Santaella, he is author of Imagen: Comunicación, semiótica y medios and Estratégias semióticas da publicidade. Other books: Semiotics of the Media, Self-Reference in the Media (Advertising, Comics and Computer Games), and Bilder BeSchreiben.