具体描述
《成功职业生涯的自我营销(英文版)》内容为：This book is designed especially for anyone who finds themself in any one or more of the following situations:Are university students and want to get the most suitable job when they graduate;Recent graduates who have been working less than five years;Those who want to use English to enhance their opportunities and add value to their careers;Anyone who wants to improve practical career skills such as interviewing, resume- writing, and job search strategies;Students and recent graduates who find themselves without direction in their future;Anyone who wants to compete more effectively and promote their careers faster.
作者简介
Dr.Ken Johnson is an American who has grown up in Miami， Brazil and Argentina. He received his Bachelor degree from Emory University （Atlanta）， and his masters and doctorate degrees from Tulane University （New Orleans）. He has traveled to 22 countries and has taught economics， politics， international relations， business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen， China， where he teaches business and career management for the Keuka College China Program at its four partner schools： Jimei University， Tianjin University of Science and Technology， Yunnan University of Economics and Finance， and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning workshops and seminars.
目录信息
Introduction
Part 1：Self-Marketing for Career Success：
How to Win the Job Competition in China
Chapter 1 ： A New Way of Thinking
Old Thinking about Jobs and Careers
The Job Competition Crisis
New Problems Need New Thinking
New Thinking， New Choices
New Thinking about Career
Managing Your Career with Self-Marketing
Chapter 2 ： Self-Marketing
The Art of War
Your Career， Your Business
Applying Marketing Concepts to Your Career
The 5Ps of Marketing
Fortune in Your Future
Innovation
Branding
Competitive Advantage
Career Portfolio. Your Personal Marketing Plan
Chapter 3 ： Preduct
Who Are You?
Self-Assessment：Discovering Your Product Value
What Employers Want：The Whole Person
The Whole Person：The Concept of Multiple Intelligences
Multiple Talents and Career Choice
Skills Employers Want
People Skills
Thinking Skills
Task Skills
Technical Skills Employers Want
Experience Employers Want
School Experience
Part-time Jobs
Volunteer Experience
Internships & Social Practices
Personal Achievement and Personal Hardships
Education Employers Want
Character Employers Want
Positive Attitude
Self-confidence
Honest & Ethical
Responsible
Loyal
Ability to Work under Pressure
Willing to Learn
Flexible
Interests Employers Want
Values Employers Want
Chapter 4 ： Positionging
Positioning
Positioning Yourself in the Job Market
Creating a Personal Brand.Dare to Be Different！
How to Create a Personal Brand?
Self-Introduction. Communicating Your Brand
Finding Your Career Direction
Personal Mission Statement.Finding Your Passion & Purpose
How to Write a Personal Mission Statement
Identifying Your Target Market
Positioning According to Your Major
Informational Interviewing
Researching Information about Careers
Developing Your Personal Strategic Plan
SWOT Analysis
SWOT Matrix
Writing Your Personal Strategic Plan
Chapter 5 ： Price
Misconceptions about Price
What is Price?
Salary
Benefits
Training
Opportunities for Professional Development
Work-Life Balance
Knowing Your Price
The Market Average
Calculating Your Value
Negotiating Salary
Steps of Negotiating Salary
Summary：Dos and Donts of Negotiating Salary
Personal Financial Management
Step 1 ：Budgeting
Step 2 ： Financial Planning
Chapter 6 ： Promotion
Promoting Yourself in the Job Market
Writing Resumes
The Need for English and Chinese Resumes
Differences between Chinese and English Resumes
Western Resume Styles
Parts of a Resume
What Makes a Good Resume?
Using Action Words & Key Words in a Resume
Writing Application Letters
Traditional Letter.
T-Letter
Job Interviews
Preparing for the Interview
Dress For Success
At the Interview
Types of Interviews
How to Answer Interview Questions
Questions You Should Ask
Closing the Interview
Follow-Up After the Interview
Chapter 7 ： Placement
The Job Recruitment Cycle
Developing a Placement Strategy
Distribution Channels
The Internet
Job Fairs
Networking for Hidden Opportunities
Chapter 8：Career Management For Life
Transition from School to Work
How to Be Successful in Your First Job
Moving Up the Career Ladder
Improving Your Product：Power of Positive Attitude
Promoting Yourself on the Job
Asking for a Promotion
Is It Time to Change Your Job?
Getting Fired
Balancing Work and Family
Tips for Achieving a Work-Life Balance
Time Management for Career Success
Time Management Quiz
Prioritizing
Personal Energy Cycle
Career Ladder Challenges for Young Women
Traditional Attitudes about Women Roles
Sexism and Sexual Harassment at Work
Glass Ceiling
Raising Children
Conelusion..Self-Marketing for Life-long Career Success
New Thinking
5Ps of Self-Marketing
Life-long Self-Marketing
Winning Attitude+Self-Marketing=Success
Part 2. Career Portfolio Workbook
Part 1 ：Talents and Skills
Multiple Intelligence Assessment
Evaluating Your EQ
Communication Skills
Team-Work Ability
Other People Skills：Helping Others and Leadership
Thinking Skills
Lower Order and Higher Order Thinking Skills
Task Skills
Part 2 ： Experience Assessment
Part 3 ： Education Assessment
Analysis of Education
Part 4 ： Character Assessment
Part 5 ： Interests Assessment
Part 6 ： Values
Appendix I ： Career Portfolio
Appendix II ：Internet Career & Job Resources
References
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读后感
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用户评价
这部新作简直是职场迷茫者的福音，我最近在看，那种感觉就像是终于找到了迷失已久的罗盘。作者的叙事方式非常贴近生活，没有那种高高在上、说教式的语气，更像是一位经验丰富的前辈，坐在你对面，用最真诚的口吻跟你分享那些“过来人”才懂的弯弯绕绕。我特别欣赏他对“价值锚定”这个概念的阐述，它不是空泛地谈论“要展示自己”，而是深入剖析了在不同组织结构中，如何识别、构建并持续优化你的不可替代性。举个例子，书中提到一个关于项目经理的案例，如何从一个执行者，逐步通过对关键资源的掌控和信息流的优化，将自己的角色从“螺丝钉”升级为“驱动力”，这个过程的逻辑推演细致入微，让人茅塞顿开。读完这部分，我立刻反思了自己过去几个月的工作汇报方式，发现自己一直停留在“做了什么”的层面，而这本书教会我如何提升到“带来了什么改变”的高度去呈现工作成果。它对职业路径的规划，也不是那种非黑即白的选择题，而是提供了一套动态调整的框架，让你能根据外部环境和自身状态随时进行微调。
评分翻开这本书，我立刻被它那股毫不矫饰的“硬核干货”气息所吸引。这本书的结构非常严谨，更像是一本实操手册而非理论探讨。它不浪费笔墨在那些陈词滥调上，而是直接切入到最核心的“可量化成果展示”的技术层面。比如，书中用了大量的篇幅讲解如何设计一个“影响力矩阵”，这个矩阵的核心不是罗列你的技能，而是将你的能力与组织面临的痛点进行交叉验证，并用数据说话。我尤其喜欢它关于“有效反馈获取机制”的探讨。作者强调，真正的自我认知提升，不依赖于年终模糊的评价，而是需要建立一套主动、结构化的外部信息收集系统。书中提供的工具和模板，我试着用在了上周的一次跨部门合作中，效果立竿见影。我的同事们给出的反馈不再是敷衍的“你做得不错”，而是针对我沟通风格中特定环节的具体改进建议。这种从“被动接受”到“主动塑造”个人品牌的转变，是这本书带给我最震撼的体验。它让你明白，职业发展不是等来的，而是设计出来的。
评分这本书的独特之处在于其对“非线性晋升”路径的深度挖掘。我们总被教育要循规蹈矩，一步一个脚印往上爬，但作者非常坦诚地指出，在如今快速变化的行业生态中，很多顶尖人才的崛起都依赖于几次关键的“跳跃”。书中花了很大的篇幅来解析这些“跳跃”背后的心理准备和机会识别能力。它不是教你如何投机取巧，而是教你如何修炼出能够捕捉到结构性变化的“洞察力”。我印象非常深刻的是关于“跨界人才的整合优势”的讨论，作者认为，真正的稀缺性往往存在于两个看似不相干领域的交界处。他提供了一套方法论，教导读者如何系统性地建立自己的“知识的复利效应”，而不是仅仅满足于成为一个领域的专家。这本书的行文节奏感极强，读起来就像是跟随一位经验丰富的探险家深入未知的领域，每翻一页都有新的发现和对既有认知的颠覆，让人欲罢不能，完全停不下来。
评分从文学角度来看，这本书的叙事张力虽然不是其主要目的，但其对“职业身份构建”的哲学探讨却异常深刻。它没有提供一个放之四海而皆准的成功公式，而是提供了一种强大的“自我定义”工具箱。它鼓励读者去探索，到底什么样的工作状态能让你产生内在的驱动力，并提供了一套科学的方法来排除外界噪音的干扰。书中对于“内在驱动力与外在激励的平衡点”的论述非常精妙，它承认了物质回报的重要性，但更强调了心流体验和使命感的粘合剂作用。我尤其欣赏作者对“拒绝的艺术”这一部分的阐述，这不仅仅是学会说“不”，而是关于如何策略性地管理你的“承诺负债”，确保你为真正能推动你向前的少数几件事保留足够的能量和专注力。读完这本书，我感到自己不再是被动的“等待被发现”，而是成为了一个主动设计自己职业叙事的“编剧”，这种掌控感是任何短期激励都无法比拟的。
评分说实话，市面上关于职场成功的书籍太多了，大多是华丽的辞藻堆砌，读完后感觉很励志，但一到实践就无从下手。然而，这本书完全是反其道而行之。它的语言风格是那种带着微微讽刺的清醒感，直指人心中的惰性与盲区。最让我眼前一亮的是它对“职业倦怠的预防性管理”这一章节的处理。作者没有简单地告诉你“要休息”，而是将其视为一种战略性的资源分配问题。书中提出了“周期性能力迭代与资源置换模型”，这个模型将职业生涯比作一个长期投资组合，要求我们定期“清仓”那些低回报的低效习惯，并“增持”那些能带来复合增长的稀缺技能。这种将个人成长视为精算师般冷静分析的态度，对我这种习惯凭感觉做决定的人来说，是一种强力的纠偏。它迫使我停下来，严肃地审视我的时间预算，以及我的精力投向是否与我设定的长期目标保持一致。阅读过程中，我反复被提醒，舒适区本身就是最大的陷阱，而这本书提供的，正是攀爬舒适区围墙所需的所有绳索和抓手。
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