Ad Nauseam

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出版者:Faber & Faber
作者:Mclaren, Carrie (EDT)/ Torchinsky, Jason (EDT)
出品人:
页数:339
译者:
出版时间:2009-06-23
价格:USD 18.00
装帧:Paperback
isbn号码:9780865479876
丛书系列:
图书标签:
  • 哲学
  • 存在主义
  • 虚无主义
  • 荒诞派
  • 心理学
  • 反乌托邦
  • 文学
  • 小说
  • 深度阅读
  • 思考人生
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具体描述

With the style and irreverence of "Vice" magazine and the critique of the corporatocracy that made Naomi Klein's "No Logo" a global hit, the cult magazine "Stay Free "--long considered the "Adbusters" of the United States--is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but "Ad Nauseam" shows that consumer pop culture does take its toll.In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, "The Onion"'s Joe Garden, "The New York Times"'s Julie Scelfo, and others) discuss everything from why the TV program "CSI" affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life. Carrie McLaren founded "Stay Free " in 1993. A longtime blogger, she speaks regularly on the topic of advertising and media. Jason Torchinsky is a writer and illustrator based in Los Angeles, who currently writes for the Onion News Network. What happens to human beings when their brains are constantly assaulted by advertising and corporate messages? With the style and irreverence of "Vice" magazine and the critique of the corporatocracy that made Naomi Klein's "No Logo" a global hit, the cult magazine "Stay Free "--long considered the "Adbusters" of the United States--is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but "Ad Nauseam" shows that consumer pop culture does take its toll. In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, "The Onion"'s Joe Garden, "The New York Times"'s Julie Scelfo, and others) discuss everything from why the TV program "CSI" affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is a humorous and thought-provoking account of the many ways consumer culture continues to pervade and transform American life. "In his opening salvo in the mental war against the paradoxes of late capitalism, George W. S. Trow proposed a motto: 'Wounded by the Million; Healed--One by One.' What the editors of "Stay Free "set up inside the brilliant framework of their magazine is an arena where writers can roll up their sleeves and get cheerfully to work at shrugging off the succubus of commercial culture--for their own sakes, and for all our sakes. This book is a treasury of Trow's kind of healing."--Jonathan Lethem, author of "The Fortress of Solitude ""As a longtime critic of advertising and a great fan of Carrie McLaren's and of "Stay Free ," I welcome this collection of smart and sassy, illuminating and entertaining essays. This book is a must for anyone concerned about the increasingly pervasive and pernicious impact of the consumer culture on our lives and our world."--Jean Kilbourne, creator of the "Killing Us Softly: Advertising's Image of Women" film series "Equal parts damning and delightful, "Ad Nauseam" is a guide for every shell-shocked consumer besieged by American commodity culture, a battleground where the greatest danger is thinking you're smarter than an ad."--Ben Popken, "The Consumerist" "There's no better way for you to avoid the pitfalls of our sinister consumer culture than by buying this book. Purchase it now. And make sure to browse the store's wide selection of novelty bookmarks."--Patton Oswalt, actor and comedian "More than 40 catchy essays expose how consumer culture gets embedded in everything, from TV's "CSI" to medicine, and suggests ways to respond . . . The book concludes with a list of books, websites and organizations for those who want more info. McLaren likens the process of noticing ads to goldfish becoming aware of the water around them. 'Knowing how it works] allows people to step out of the media world, even if it's not a physical one, ' she says. 'And make a mental shift.'"--"Kirkus Reviews"

这本书《Ad Nauseam》是一部深入探讨广告策划与执行艺术的优秀读物,内容围绕如何通过精准的市场洞察和创新的营销技巧,引领品牌在竞争激烈的环境中脱颖而出。作者详细分析了现代广告从消费者需求到技术变革的全过程,从策划阶段的创意构思,到执行过程中不断调整与优化,每一个环节都被系统地剖析。这本书不仅关注广告的理论基础,还深入挖掘了数据分析、受众画像和传播渠道布局的重要性,为读者提供了一套全方位的解决方案。 书中通过实际案例展示了成功广告策略背后的科学原理,帮助读者理解为何某些营销手段能够引起消费者的共鸣,并激发他们的购买欲望。这些案例涵盖了多种行业,从时尚到科技,从餐饮到金融,每一个细节都经过精心设计,以证明广告不仅是一种宣传工具,更是连接品牌与消费者之间桥梁的重要纽带。 此外,《Ad Nauseam》还详细阐述了当代市场的变化趋势,如数字化转型、社交媒体影响力的扩展以及客户体验的重视。这些内容不仅让读者更清楚地认识到广告在现代商业中的核心作用,也为他们提供了应对未来市场挑战的思路。书中强调的是,成功的广告并非单一因素决定,而是多方面协同作用的结果,这要求广告从业者需要具备敏锐的观察力和深刻的洞察力。 作者还特别重视了品牌故事的力量,指出如何通过讲述有意义的内容,使品牌与目标受众建立情感共鸣。这种方法不仅提升了品牌形象,也增强了消费者对品牌的忠诚度。书中提供了一系列策略建议,包括用户研究、反馈机制和持续改进等环节,帮助读者在实践中不断优化广告效果。 此外,《Ad Nauseam》还深入探讨了全球化背景下广告传播的复杂性,以及跨文化沟通的重要性。通过丰富的案例研究和理论阐释,这本书帮助读者理解不同市场环境中的广告实践,并学会在多样化的需求中找到共通之道。整体来说,书籍不仅是一部广告理论的汇编,更是一种激励读者不断学习、创新和提升自身专业能力的指南。 这本书适合广告从业人员、市场营销学者以及对品牌建设有浓厚兴趣的人士阅读,通过深入浅出的内容,全面提升他们在广告策划与执行方面的理解和实践能力。这是一部不仅传递知识,更为读者提供了一条成功发展的道路。

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