Sweden is a synthesis of the natural and cultural wealth of all Scandinavia: immense forests, placid rivers and rushing streams, and the midnight sun over the empty fjords and white sandy beaches, and the ancient, nature-filled cities where a multi-racial population embraces tolerance and co-operation. Now that it is a member of the European Union, Sweden is a country in full transformation. Since Albin Hansson began to build a society based on wellbeing for all in the 1930s, many things have changed. The original and perhaps inimitable 'Swedish model' has adapted as much as possible but was unable to survive in the end. The welfare economy has changed and the society that grew up with it. Swedish industry requires a large market to stay afloat and that means Europe. Although most of the population is permeated by the ideals of the welfare state, they increasingly look to international customs and behaviour, fashions and culture. As in other Scandinavian countries, the cultural cement of an increasingly multi-racial society follows from common adhesion to traditional values: respect for state institutions, pride in the country's ancient and noble nation, and an unwavering love of nature. The natural environment is considered a national heritage or as a national 'genetic' inheritance. The immense forests, ice-covered lakes, slow-running rivers, romantic fjords and white sandy beaches are close to the heart of every Swede.