图书标签: 心理学 经济学 可预见的非理性 老罗推荐 Psychology 行为 思维 营销
发表于2024-05-15
Predictably Irrational pdf epub mobi txt 电子书 下载 2024
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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怪诞行为学:可预测的非理性(升级版)
哈,只看了前几章,我的封面是这本,不过是……
评分人生中太多非理性需要解释。。
评分很有意思的一本书。细微的心理,改变我们的决定。
评分任何的学问做到最后都是人的学问
评分insightful and almost unbiased.
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Predictably Irrational pdf epub mobi txt 电子书 下载 2024