The Jews are known for their intuitive genius in getting out of a pickle. With their long history of persecution, they've developed a knack for escaping seemingly hopeless predicaments: when your back is against the wall, you learn to think fast. Centuries of reasoning and interpreting the Holy Scriptures have also contributed to the Jews' skill in solving the most puzzling problems. This astute way of thinking is known in Yiddish as yiddishe kop , literally "Jewish head."

Through Jewish humor, folklore, and tales of the great rabbis, Rabbi Nilton Bonder presents the basic principles of this creative approach to thinking, which sees beyond appearances to the hidden truth of any problem. Once these are mastered, they may in turn be applied to many "impossible" situations that arise in business and in life.

The book focuses on four levels of solving a problem:

1. On the level of Information, we approach problems literally, in response to the obvious and the concrete.

2. On the level of Understanding , we obtain concealed information through techniques such as questioning, reframing, and emptying the mind.

3. On the level of Wisdom , we access the world of intuition, where a "fool" can achieve the impossible by relying on feelings, premonitions, dreams, and coincidences.

4. On the level of Reverence , we discover the hidden Reality behind appearances. This is the realm of those who dare to take risks, make commitments, and learn from mistakes, who act out of their living experience without relying solely on reason and conceptual thinking.

尼尔顿·邦德是位犹太拉比（Rabbi，即犹太教地位崇高的老师），他是拉丁美洲的知名作家，他的作品多次登上畅销书排行榜。他的著作已于巴西、美国、英国、日本、韩国、加拿大、俄罗斯、德国、法国等国出版。 他曾为许多知名企业的员工做在职训练，包括IBM、MCI（美国第二大长途电话公司）、巴西石油公司和荷兰银行等。也曾在纽约中央图书馆、波士顿大学美国心理分析学会、联合国和平会议等机构发表演说。