""From Selling to Serving" promises to become the bible for financial planners, insurance agents, and other financial products and services advisors. This is the next best thing to visiting the Cassara Clinic(TM)."Ed Morrow, CFP, CLU, ChFC, FRC, CEP, CEO, International Association of Registered Financial Consultants Guarantee your business success by learning how to "attract," "connect" and "commit" clients to retain your services. In his new book, "From Selling to Serving: The Essence of Client Creation," Lou Cassara teaches you how. You'll learn the importance of focusing on relationships, rather than products--including the relationship you have with yourself. Using the techniques developed in The Client Creator Process(TM), Cassara teaches: - How to dramatically increase your effectiveness in the process of client creation;- How to practice "the Golden Rule" with a twist;- How to create alignment and trust by sticking to a client's agenda;- How to communicate your real value to someone;- How to build your business from the inside out. Cassara weaves some of life's most powerful lessons into his well-tested strategies for building a successful sales business. He motivates, inspires and engages readers to examine the way they think about the financial services industry. At the end of this book, you'll understand why a true professional is "someone who leaves others feeling served."