Digital Strategies for Powerful Corporate Communications pdf epub mobi txt 電子書 下載 2024


Digital Strategies for Powerful Corporate Communications

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Paul A. Argenti
McGraw-Hill
2009-08-21
272
USD 34.95
Hardcover
9780071606028

圖書標籤: PublicRelations  學術  傳播學  PR  ECU  Communication   


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发表于2024-12-25

Digital Strategies for Powerful Corporate Communications epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Digital Strategies for Powerful Corporate Communications epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Digital Strategies for Powerful Corporate Communications pdf epub mobi txt 電子書 下載 2024



圖書描述

The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday's news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into"company evangelists" Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization's communications intoday's virtual world.

Digital Strategies for Powerful Corporate Communications 下載 mobi epub pdf txt 電子書

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Digital Strategies for Powerful Corporate Communications pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
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vivid illustrations with classic examples good textbook for corporate communication in the new media era

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vivid illustrations with classic examples good textbook for corporate communication in the new media era

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vivid illustrations with classic examples good textbook for corporate communication in the new media era

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vivid illustrations with classic examples good textbook for corporate communication in the new media era

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vivid illustrations with classic examples good textbook for corporate communication in the new media era

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