International Marketing pdf epub mobi txt 电子书下载 2024

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Philip R. Cateora

McGraw Hill Higher Education

2008-12-01

USD 59.70

Paperback

9780071288385

图书标签: Marketing

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发表于2024-11-13

International Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing 下载 mobi epub pdf txt 电子书