Museum Management pdf epub mobi txt 电子书 下载 2024


Museum Management

简体网页||繁体网页
Kevin Moore
Routledge
1994-11-17
312
USD 54.95
Paperback
Leicester Readers in Museum Studies
9780415112796

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发表于2024-12-25

Museum Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Museum Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Museum Management pdf epub mobi txt 电子书 下载 2024



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Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.

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