Market-Driven Journalism: Let the Citizen Beware? pdf epub mobi txt 電子書下載 2024

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McManus, John H.

1994-4

264

$ 77.97

9780803952539

圖書標籤: 傳播學 society

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发表于2024-06-16

Market-Driven Journalism: Let the Citizen Beware? epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Market-Driven Journalism: Let the Citizen Beware? pdf epub mobi txt 電子書下載 2024

圖書描述

This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.

Market-Driven Journalism: Let the Citizen Beware? 下載 mobi epub pdf txt 電子書