Integrated Marketing Communications in Advertising and Promotion pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Terence A. Shimp

2006-7

656

708.00元

9780324408089

图书标签:

喜欢 Integrated Marketing Communications in Advertising and Promotion 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

Integrated Marketing Communications in Advertising and Promotion epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Integrated Marketing Communications in Advertising and Promotion pdf epub mobi txt 电子书下载 2024

图书描述

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

Integrated Marketing Communications in Advertising and Promotion 下载 mobi epub pdf txt 电子书