圖書標籤: SNS 社會學 新媒體 傳播學 social.network communication
发表于2024-12-29
Personal Networks on Social Network Sites (SNS) pdf epub mobi txt 電子書 下載 2024
Product Description
Social network sites (SNSs) count millions of members today. For a growing number of persons, maintaining a profile on a SNS is part of their everyday life. Research on Internet use in general and SNSs in particular has focused on the social aspects of maintaining relationships and establishing new relationships online. However, the relational data of SNSs may be also valuable in marketing to explore mechanisms of recommendations. Private recommendations proved to be very influential for customer decisions as captured in concepts such as word of mouth and viral marketing. Until now, the meaning of the data of SNSs is uncertain and has not been investigated. This work aims to answer three research issues. First, analyzing which factors influence the use of SNSs and thus, the resulting social network. Second, illuminating what information is really displayed in SNSs. And third, exploring the extent to which individual differences such as personality traits and motivations shape the personal networks displayed on SNSs. To this end, several field studies are reported as well as an online survey study of the participants of a German SNS.
About the Author
Cora Schaefer, Dr. rer.pol: Diploma of psychology of the university of Konstanz with a major in industrial and work psychology and methods of social research. PhD in July 2008 at the School of Economics and Business Engineering of the university of Karlsruhe (TH).
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評分這本書的詞匯超過我目前的學習範圍。
評分你纔能提齣t女in財富纔能女in提齣頭發你
評分這本書的詞匯超過我目前的學習範圍。
評分你纔能提齣t女in財富纔能女in提齣頭發你
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評分电子版 http://docs.google.com/viewer?url=http%3A%2F%2Fdigbib.ubka.uni-karlsruhe.de%2Fvolltexte%2Fdocuments%2F488464 http://docs.google.com/gview?url=http://digbib.ubka.uni-karlsruhe.de/volltexte/documents/488464
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Personal Networks on Social Network Sites (SNS) pdf epub mobi txt 電子書 下載 2024