Personal Networks on Social Network Sites (SNS) pdf epub mobi txt 电子书下载 2024

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Cora Schaefer

Suedwestdeutscher Verlag fuer Hochschulschriften

2009-01-15

USD 117.00

Paperback

9783838101958

图书标签: SNS 社会学新媒体传播学 social.network communication

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发表于2024-10-08

Personal Networks on Social Network Sites (SNS) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Personal Networks on Social Network Sites (SNS) pdf epub mobi txt 电子书下载 2024

图书描述

Product Description

Social network sites (SNSs) count millions of members today. For a growing number of persons, maintaining a profile on a SNS is part of their everyday life. Research on Internet use in general and SNSs in particular has focused on the social aspects of maintaining relationships and establishing new relationships online. However, the relational data of SNSs may be also valuable in marketing to explore mechanisms of recommendations. Private recommendations proved to be very influential for customer decisions as captured in concepts such as word of mouth and viral marketing. Until now, the meaning of the data of SNSs is uncertain and has not been investigated. This work aims to answer three research issues. First, analyzing which factors influence the use of SNSs and thus, the resulting social network. Second, illuminating what information is really displayed in SNSs. And third, exploring the extent to which individual differences such as personality traits and motivations shape the personal networks displayed on SNSs. To this end, several field studies are reported as well as an online survey study of the participants of a German SNS.

Personal Networks on Social Network Sites (SNS) 下载 mobi epub pdf txt 电子书

著者简介

About the Author

Cora Schaefer, Dr. rer.pol: Diploma of psychology of the university of Konstanz with a major in industrial and work psychology and methods of social research. PhD in July 2008 at the School of Economics and Business Engineering of the university of Karlsruhe (TH).

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Personal Networks on Social Network Sites (SNS) pdf epub mobi txt 电子书下载

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电子版 http://docs.google.com/viewer?url=http%3A%2F%2Fdigbib.ubka.uni-karlsruhe.de%2Fvolltexte%2Fdocuments%2F488464 http://docs.google.com/gview?url=http://digbib.ubka.uni-karlsruhe.de/volltexte/documents/488464

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