Marketing the Museum (Heritage pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Fiona Mclean

Routledge

1997-01-31

272

USD 51.95

Paperback

9780415152938

图书标签: museology

喜欢 Marketing the Museum (Heritage 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

Marketing the Museum (Heritage epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing the Museum (Heritage pdf epub mobi txt 电子书下载 2024

图书描述

The history of the museum is one of shifting purposes and changing ideals. Taking a close look at the specific needs of this sector, this volume asks if it is possible to define the "product" which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbyists believe, should marketing play only the smallest of roles, if any at all? In this volume, the marketing of a museum is not seen in terms of "product", but rather as the process by which one can build a relationship between the museum and the public. This study shows how museums can overcome the numerous hurdles on the route to achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

Marketing the Museum (Heritage 下载 mobi epub pdf txt 电子书