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Trustworthy Online Controlled Experiments pdf epub mobi txt 電子書下載 2024

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Ron Kohavi

Cambridge University Press

2020-5-1

200

Paperback

9781108724265

圖書標籤: A/B測試數據科學 Data 數學和計算機 Experimentation 心理學實驗設計 Statistics

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发表于2024-11-27

Trustworthy Online Controlled Experiments epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Trustworthy Online Controlled Experiments pdf epub mobi txt 電子書下載 2024

圖書描述

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Trustworthy Online Controlled Experiments 下載 mobi epub pdf txt 電子書