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Trustworthy Online Controlled Experiments pdf epub mobi txt 电子书下载 2024

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Ron Kohavi

Cambridge University Press

2020-5-1

200

Paperback

9781108724265

图书标签: A/B测试数据科学 Data 数学和计算机 Experimentation 心理学实验设计 Statistics

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发表于2024-09-19

Trustworthy Online Controlled Experiments epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Trustworthy Online Controlled Experiments pdf epub mobi txt 电子书下载 2024

图书描述

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Trustworthy Online Controlled Experiments 下载 mobi epub pdf txt 电子书