Drivers of Global Business Success pdf epub mobi txt 电子书下载 2024

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Bilgin, F. Zeynep; Bilgin, F. Zeynep; Sriram, Ven

2004-10

224

$ 118.65

9781403917010

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发表于2024-11-10

Drivers of Global Business Success epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Drivers of Global Business Success pdf epub mobi txt 电子书下载 2024

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In this book the author identifies the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own?

Drivers of Global Business Success 下载 mobi epub pdf txt 电子书