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Advertising as Communication (Studies in Culture and Communication) pdf epub mobi txt 电子书下载 2024

Advertising as Communication (Studies in Culture and Communication)

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简体网页||繁体网页

Gillian Dyer

Routledge

1982-12-13

256

USD 33.95

Paperback

9780415027816

图书标签: 英文美国传播学 communication as advetising

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发表于2024-11-23

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Advertising as Communication (Studies in Culture and Communication) pdf epub mobi txt 电子书下载 2024

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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