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发表于2024-12-27

Contemporary Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Contemporary Marketing Research pdf epub mobi txt 電子書下載 2024

圖書描述

This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job.

Contemporary Marketing Research 下載 mobi epub pdf txt 電子書