From Publishers Weekly Like Who Moved My Cheese?， this book is a management tome in the form of a simple， readable narrative. This first title in the Ken Blanchard Series weaves a handful of business principles into the story of a disheartened businesswoman， Susie McCumber， and her desperation to boost her career. Along the way she meets a spiritual and corporate mentor， David Highground， who spews various prescriptions that aren't all that shocking: business is about relationships; create a massive network; "Keep in touch， consistently， personally and systematically"; and so on. Templeton， CEO of San Diego-based training firm MasterTrack， engagingly uses fiction to espouse his own company's principles (a system named High Ground， natch). It's a basic story， occasionally trite， but it's slickly written and works beautifully as something that's easy to gobble down in one sitting. Copyright 2003 Reed Business Information， Inc. --This text refers to the Hardcover edition. Fred Johnston， Director of Marketing， Personal Coaching Division， Franklin "Entertaining， engaging and informational， The Referral of a Lifetime is packed with great insights and direction on how to build a profitable， relational-based company and keep it that way." See all Editorial Reviews