圖書標籤: 戰略品牌管理  品牌  商業  brand  Strategy,  設計  經濟學  Management,   

喜歡 The New Strategic Brand Management 的讀者還喜歡

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概念分析多於操作指南的一本書。但對於構建知識框架還是很有用的。

老師的課的教材，廢話實在太多瞭。。這老師就是思維發散但邏輯結構不行。。

概念分析多於操作指南的一本書。但對於構建知識框架還是很有用的。

概念分析多於操作指南的一本書。但對於構建知識框架還是很有用的。

用平實的語言介紹瞭品牌管理的細節知識，但語言確實囉嗦，500多頁讓人讀起來有些無力

Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...

Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...

Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...

Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...

Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...